Internet Yetu hosted a Linkedin Workshop in Nairobi on 13th October 2018, under our NetSquared Nairobi Program in partnership with Legibra, Netsquared and Techsoup Global.  As the official Netsquared Nairobi organizers, we are tasked with convening in-person meetups/workshops/events for members of Nairobi’s non-profit and technology community to share best practices, learn from one another and potentially collaborate on projects for real world impact. Capacity building is integral to Internet Yetu’s efforts to bridge the digital divide, and ensure everyone in society can optimally access services and content on the internet to enhance their social and economic well-being.
Our event #LinkedinworkshopNairobi generated an economic value of $5,228. Wouldn't have been possible without @NetSquared @legibra @njorogetm @barryonyango @janetmachuka_ and everyone else who actively participated. https://t.co/lSXq1OeT0a
— Internet Yetu (@InternetYetu) October 20, 2018
The Participants of our Linkedin Worskhop consisted of more than 30 individuals representing various sectors including: the Civil Society, the Private Sector, the Technical & Academic community and the General Public. The workshop was inclusive and those who aren’t experienced with Technology – Linkedin to be specific – found a friendly and welcome atmosphere. They were given many chances to ask questions and have all their issues addressed by the experts of the day.
The theme of the Linkedin Workshop was “Effectively Positioning your brand on Linkedin”.
The sub-themes prioritized for discussion which helped in framing the discussions were:
- Personal Branding on Linkedin.
- Branding for corporates/non-profits on Linkedin
- Search Engine Optimization on Linkedin
The themes were proposed by the experts of the day in collusion with members of our NetSquared Nairobi Meetup Group. Our meetup group currently has more 270 members and it is open for subscription by clicking here
The format of the Linkedin Workshop consisted of Three Presentations.
Session 1: Personal Branding on Linkedin.
This presentation was made by Mr James Njoroge – commonly known as “Njoroge the Marketer”. He has vast experience in Branding and Digital Marketing and he’s currently a Board Member of the Marketing Society of Kenya (MSK). View and download his brilliant presentation here.
— Internet Yetu (@InternetYetu) October 13, 2018
Session 2: Branding for corporates/non-profits on Linkedin
This presentation was made by Miss Janet Machuka – a renowned Digital Marketing Specialist in Kenya and Africa as a whole. She’s also one of the Co-founders of AfricaTweetchat.
— Internet Yetu (@InternetYetu) October 13, 2018
Session 3: Search Engine Optimization on Linkedin
The final presentation of the day was made by Mr Barry Onyango. He is the founder and CEO of Sparks Creative Solutions.
The Linkedin Workshop was not just talks and workshops, we had a networking session at the end. It gave participants the golden opportunity to meet the Facilitators of the day face to face. It was a great platform for everyone to share ideas and for participants to listen and learn more about how the Facilitators approach/conduct business on a day to day basis.
Additionally, giving the attendees the opportunity to mix and mingle, helped in building new relationships and strengthening existing ones. Participants had the chance to make a connection with future clients, prospects or even mentors. They shared a few laughs too.
— LEGIT DAILY (@iamlegitdaily) October 13, 2018
Legibra are one of our most important partners, and they had nothing but encouraging and positive words to say about our event.
It was a great pleasure hosting #LinkedInWorkshopNairobi At our space. This was a very educative session with @njorogetm @janetmachuka_ @barryonyango @InternetYetu.
It's really impressive seeing young people impacting the lives of other young people #contentwriting #DigitalKE pic.twitter.com/wqpXA3FXoX
— Legibra (@legibra) October 14, 2018
More Interesting tweets from participants…
Create thought leadership content that can evoke potential customers to your brand to generate you leads. #LinkedInWorkshopNairobi
— Janet Machuka (@janetmachuka_) October 13, 2018
A brand is something you’re constantly building because it’s the affirmation of who you are and what you love to do.
— Wanjiku Kang'ethe (@Shikoohz) October 13, 2018
Always know your purpose for using LinkedIn or any other social media platform.#LinkedInWorkshopNairobi
— Peter Kamore (@PeterKamore3) October 13, 2018
"Your @LinkedIn Summary:
• Stick to 3-5 short paragraphs
• Lose the jargon, buzzwords and empty phrases
• Show lots of white space
• Use keywords
• Add rich media – video, article or @SlideShare
• Proofread and update frequently"
– @njorogetm at #LinkedInWorkshopNairobi
— Njoroge The Marketer (@njorogetm) October 13, 2018
Some Interesting take aways from Barry from the LinkedIn Workshop. His thread is a must read if you missed our event!
The weekend that was,thank you @InternetYetu,@TechSoup & @legibra for the chance to share my two cents on Brand positioning & SEO on @Linkedin,thanks to my fellow speakers,industry greats @janetmachuka_ and @njorogetm .
— Barrack Onyango™ (@barryonyango) October 15, 2018
Our Linkedin Workshop was an invaluable experience to all the participants and it was insightful to say the least. Hosting “Tech4Good” workshops monthly will allow Internet Yetu’s Netsquared Nairobi Program to become a strong self-supporting local peer network that can provide ongoing Technology training and Support in Nairobi. In turn, this will allow Internet Yetu to bridge the existing digital divide one workshop after another and ensure Digital Equality in the region.
Our next workshop will be on Cybersecurity. We’re also donating Internet Security, Anti-virus and Total security Software to registered Non-profits in Kenya thanks to our partnership with Techsoup Kenya. The donations in form of Internet Security software are mainly meant to protect Non-profits from the most risky Cybersecurity threats to ensure they are much safer online. To RSVP for our next event:
Photography by Mutua Mila